NoBlu clothing is not for the shy! That's what the name NoBlu means: "No blues." Freedom from restriction and confident individuality. Designer Alexandra Ilyin works hard to convey to her a license to have fun, to be unique and independent, to laugh and cherish life. Her designs all flow from that attitude. By choosing soft, comfortable, knit fabrics for easy care, lasting quality, and unique texture, Alex creates a sophisticated yet easy look for the woman of creativity and confidence.